You can't get super natural from a supermarket Chocolate this rich doesn't come in a box You can't match reds this fiery at home

Don't be a victim

The experience and results of colouring your hair at home can't compare to the quality of your hair colour as well as the overall salon experience and service you receive at Hartfords. The 'Don't be a Victim' campaign by Goldwell explores the truth and horror about what can go wrong with home hair coloring in a visually striking, challenging, fun and unexpected campaign.

Goldwell Colour brand is not on supermarket or pharmacy shelves. Goldwell is available only in professional hair salons like Hartfords. Unlike many of their competitors, Goldwell and Hartfords don't promote or recommend do-it-yourself home hair colouring.